Running the EBCs. Finding a vision / reality balance. Selling a future through the roadmap.
Yes! The pre-brief step was always really important as well as thinking about and agreeing on the customer's objectives in the briefing, prior to the briefing. Then we had clarity on who the agenda served and why it mattered to them.
Yes! The pre-brief step was always really important as well as thinking about and agreeing on the customer's objectives in the briefing, prior to the briefing. Then we had clarity on who the agenda served and why it mattered to them.