A Slack Story

A Slack Story

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July 2025

Billion with a B
Living a fundraising announcement from the inside. Framing it for everyone. Creating the chance to tell our story. Finding the flywheel.
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James Sherrett
1
Meet the New New Boss: A.J.
Getting another new boss. Mapping how we sold Slack. Finding how strengths can become weaknesses.
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James Sherrett
How Slack Hired its First 5 Sales People
Thinking about hiring. Showing your work. Scoring candidates. Lying at work. Finding our first 5.
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James Sherrett
Finding the Bigs and Smalls
Growing catches up to us all. Following my curiosity to find our customer segments. Seeking help to sit next to the money. Inventing new roles at Slack.
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James Sherrett
Selling by Email Thread
Going deep on selling by email, in a detailed example. Finding out how negotiations worked — at the beginning. Closing deals, baby.
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James Sherrett

June 2025

Easter Eggs in Slack
Playing work as a role-playing game. Delighting with details. Rewarding exploration. Nudging with a voice.
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James Sherrett
8
So Yeah, We Tried Slack
Introducing Slack to the world, in video. Peeking behind the scenes. Finding a title that fit.
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James Sherrett
Pricing and “Fair Billing Policy”
Diving deeper on Slack’s two levers of growth. Learning principles about pricing. Selling through objections. Inventing the “Fair Billing Policy”.
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James Sherrett
Offsite in Sonoma
Quadcopters. Meeting my new boss. Seeing the grand promise. Banjos and guitars and ukuleles. Change and change and change.
 • 
James Sherrett
2

May 2025

© 2025 James Sherrett
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