A Slack Story

A Slack Story

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May 2025

#accounts
Closing and sharing new deals. Doing sales at Slack without salespeople. Meeting The Cannon.
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James Sherrett
Slack's Wall of Love
What I hear you saying, on Twitter. Reaching tech nerds. Listening then amplifying the best parts. Maximizing the surface area of the company.
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James Sherrett
Launching Paid Slack
Asking to get paid for Slack. How we decided to launch. Tactics we used. Credits and the mechanics of our business.
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James Sherrett
3
Socks, Slack Socks
From a small budget, a surprise hit for stylish feet. Early and later versions. A little nostalgia. The world is changeable.
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James Sherrett
2

April 2025

Saying No Nicely
Sitting next to the money agrees. Saying dates; always listening. From product strategy to business practice. Slack in 2014.
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James Sherrett
Ending Marketing, starting Accounts
From Part 1 to part 2 of A Slack Story. Thank you. A quick recap. Are you listening? I'm listening.
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James Sherrett
Please sit next to the money
Slack starts to take off. Is that with or without me? The polite struggle for control. I get hired, fired, not hired, then — what? “Please sit next to…
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James Sherrett
3
Learning from the first 1,000 Slack invites
16 observations from the first 1,000 Slack invites. What seemed to work? Who had we invited? The lies that hindsight tells us.
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James Sherrett
2
You put your name on every job you do
$20 to stack a cord of wood. What is culture? Starting to define Slack culture in stories.
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James Sherrett
2
© 2025 James Sherrett
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