A Slack Story
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Slack's Wall of Love
What I hear you saying, on Twitter. Reaching tech nerds. Listening then amplifying the best parts. Maximizing the surface area of the company.
May 21
•
James Sherrett
1
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A Slack Story
Slack's Wall of Love
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Launching Paid Slack
Asking to get paid for Slack. How we decided to launch. Tactics we used. Credits and the mechanics of our business.
May 14
•
James Sherrett
3
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A Slack Story
Launching Paid Slack
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3
Socks, Slack Socks
From a small budget, a surprise hit for stylish feet. Early and later versions. A little nostalgia. The world is changeable.
May 7
•
James Sherrett
5
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A Slack Story
Socks, Slack Socks
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2
April 2025
Saying No Nicely
Sitting next to the money agrees. Saying dates; always listening. From product strategy to business practice. Slack in 2014.
Apr 30
•
James Sherrett
3
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A Slack Story
Saying No Nicely
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Ending Marketing, starting Accounts
From Part 1 to part 2 of A Slack Story. Thank you. A quick recap. Are you listening? I'm listening.
Apr 25
•
James Sherrett
2
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A Slack Story
Ending Marketing, starting Accounts
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Please sit next to the money
Slack starts to take off. Is that with or without me? The polite struggle for control. I get hired, fired, not hired, then — what? “Please sit next to…
Apr 23
•
James Sherrett
4
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A Slack Story
Please sit next to the money
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3
Learning from the first 1,000 Slack invites
16 observations from the first 1,000 Slack invites. What seemed to work? Who had we invited? The lies that hindsight tells us.
Apr 16
•
James Sherrett
4
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A Slack Story
Learning from the first 1,000 Slack invites
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2
You put your name on every job you do
$20 to stack a cord of wood. What is culture? Starting to define Slack culture in stories.
Apr 9
•
James Sherrett
5
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A Slack Story
You put your name on every job you do
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2
Talking with customers
Mostly listening to customers. No one pays for chat. Finding our frame. What makes Slack work for teams? What I heard you say.
Apr 2
•
James Sherrett
5
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A Slack Story
Talking with customers
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March 2025
#zork
How a classic text-based game informed how we built Slack. The single-player experience sucked. Work as role-playing game. From Zork to Slackbot.
Mar 26
•
James Sherrett
1
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A Slack Story
#zork
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2
Preview releasing Slack
First launch of Slack to the world. Burndown to Preview Release. The Status Game of Silicon Valley. Now what, Slack?
Mar 19
•
James Sherrett
3
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A Slack Story
Preview releasing Slack
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Something We All Work On
Finding Slack's go-to-market. We didn’t sell saddles. But we needed to sell Slack. Getting over the Suck Hump.
Mar 12
•
James Sherrett
5
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A Slack Story
Something We All Work On
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