Archive - A Slack Story

August 2025

July 2025

Billion with a B

Living a fundraising announcement from the inside. Framing it for everyone. Creating the chance to tell our story. Finding the flywheel.

Jul 30 •

Meet the New New Boss: A.J.

Getting another new boss. Mapping how we sold Slack. Finding how strengths can become weaknesses.

Jul 23 •

How Slack Hired its First 5 Sales People

Thinking about hiring. Showing your work. Scoring candidates. Lying at work. Finding our first 5.

Jul 16 •

Finding the Bigs and Smalls

Growing catches up to us all. Following my curiosity to find our customer segments. Seeking help to sit next to the money. Inventing new roles at Slack.

Jul 9 •

Selling by Email Thread

Going deep on selling by email, in a detailed example. Finding out how negotiations worked — at the beginning. Closing deals, baby.

Jul 2 •

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